http://www.kentoyam.com kentoyam Mon, 13 May 2013 04:26:49 +0000 http://www.kentoyam.com en http://www.kentoyam.com/Stone-Island-Reflex-Mat-SS-013 http://www.kentoyam.com/following/kentoyam.com/Stone-Island-Reflex-Mat-SS-013 Mon, 13 May 2013 04:26:49 +0000 kentoyam 5603244 http://www.kentoyam.com/Adidas-Boost-your-run http://www.kentoyam.com/following/kentoyam.com/Adidas-Boost-your-run Thu, 25 Apr 2013 07:11:28 +0000 kentoyam 5441112 In March 2013 i worked closely with the fine people of agency Haeberlein&Maurer to come up with a concept for the launch of the new Adidas Boost running shoe 3 weeks on occasion of the Berlin Half Marathon. Starting with a teaser video for the launch of the shoes at famed Berlin retailer FIRMAMENT, we released 3 documentary-shorts each week preceding the Half Marathon on April 7th. On this occasion Adidas formed a running team called the BOOST Running Team. Each one of the shorts focuses on one member of the team and their hopes (and fears) regarding the marathon. All connected with the overall headline "Boost your run". A few days after the Berlin Half Marathon we rounded up the project with a Moodumentary™ of the Half Marathon featuring the Adidas Boost Running Team. ...and the sun was out. Boost Teaser: Boost your run with Henrik Kuerschner: Boost your run with Livia Bischoff-Everding: Boost your run with Jon Saunders: Berlin Half Marathon: In March 2013 i worked closely with the fine people of agency Haeberlein&Maurer to come up with a concept for the launch of the new Adidas Boost running shoe 3... http://www.kentoyam.com/ACRONYM-Acronymjutsu-SS-13 http://www.kentoyam.com/following/kentoyam.com/ACRONYM-Acronymjutsu-SS-13 Thu, 18 Apr 2013 12:31:57 +0000 kentoyam 5435742 http://www.kentoyam.com/Stone-Island-Marina-SS-013 http://www.kentoyam.com/following/kentoyam.com/Stone-Island-Marina-SS-013 Thu, 18 Apr 2013 12:00:33 +0000 kentoyam 5435717 http://www.kentoyam.com/Stone-Island-Shadow-Project-SS-013 http://www.kentoyam.com/following/kentoyam.com/Stone-Island-Shadow-Project-SS-013 Thu, 18 Apr 2013 11:56:23 +0000 kentoyam 5435680 http://www.kentoyam.com/Stone-Island-30-30-Jacket http://www.kentoyam.com/following/kentoyam.com/Stone-Island-30-30-Jacket Thu, 07 Mar 2013 07:58:17 +0000 kentoyam 5123000 The 30/30 jacket is a cross section of the state of the art of Stone lsland. Two pieces in one, the jacket shell and jacket liner, both reversible, which assume different features in 30 ways of use.
They can be worn, together or alone, in a total of 10 different ways and in 3 different states: Normal, Ice and Reflective.
 Hence the 30/30 Jacket. Genius. As this is a lot of information to get out of just one jacket, i created a more or less meditative piece on changing and wearing a jacket. The 30/30 jacket is a cross section of the state of the art of Stone lsland. Two pieces in one, the jacket shell and jacket liner, both reversible, which assume... http://www.kentoyam.com/Stone-Island-Reflective-Knit http://www.kentoyam.com/following/kentoyam.com/Stone-Island-Reflective-Knit Tue, 05 Mar 2013 11:43:24 +0000 kentoyam 5115693 The Reflective Knit piece is part of the 30th anniversary collection of 3 jackets, each representing the past, present and future of Stone Island. This is the "future" piece. It is made of highly reflective yarn, something that has never been accomplished before and is exclusive to Stone Island. as is the film, directed by me. The Reflective Knit piece is part of the 30th anniversary collection of 3 jackets, each representing the past, present and future of Stone Island. This is the... http://www.kentoyam.com/Stone-Island-30-Website http://www.kentoyam.com/following/kentoyam.com/Stone-Island-30-Website Tue, 05 Mar 2013 11:31:34 +0000 kentoyam 5115398 As Stone Island celebrated their 30th anniversary last July in Florence during Pitti Uomo, i got asked to create a concept for archiving the exhibition. I creative-directed the StoneIsland30 website that takes the viewer through the whole exhibition room by room, piece by piece. For this me and my team filmed intro-videos for each room and a small details-video for each of the more than 200 jackets. The so-called VIDEO-TOUR presents a walk-through the exhibition from the entrance to the last room. (For the exhibition itself i also created the MOTION-SCRAPBOOK film, that features exclusive new interviews, rare video footage and extensive photos from the archive of Stone Island. It was projected on a 16 meter x 8 meter wall in the last room) Over the course of 5 months i worked with digital agency Y-Agency from Milan to re-create the experience of the last 30 years of Stone Island. please check out the website: www.stoneisland30.com (in room 10 you can also watch the 12 minute MOTION SCRAPBOOK film) and watch the VIDEO TOUR film: As Stone Island celebrated their 30th anniversary last July in Florence during Pitti Uomo, i got asked to create a concept for archiving the exhibition. I... http://www.kentoyam.com/Stone-Island-Ice-Jacket-FW-011 http://www.kentoyam.com/following/kentoyam.com/Stone-Island-Ice-Jacket-FW-011 Mon, 07 Jan 2013 12:48:14 +0000 kentoyam 2188545 The 3rd film in the series of Fall/Winter films is focusing on the Ice Jacket. As the name suggests it changes color based on the surrounding temperatures. For the jackets I employed an old-school Stone Island cooling housing i found in the archive and merged it into the installation we designed specifically for the shoot. Again parts of the installation are based on the classic Stone Island display systems developed by Zeichenweg TM. systems developed by Zeichenweg TM. Concept, Production & Direction: Ken-Tonio Yamamoto Director of Photography: Ken-Tonio Yamamoto Edit: Ken-Tonio Yamamoto Motion Design: Ken-Tonio Yamamoto 3D Modeling & Animation: Ken-Tonio Yamamoto Lighting Assistant: Sjors Hagens Key Grip: Luca @MilanoStudios Designer: Errolson Hugh @Acronym Model: Paolo @ElmerOlsen Models Styling: &son (Nick Griffiths and Simon Foxton) Filmed at MilanoStudios, Milan The 3rd film in the series of Fall/Winter films is focusing on the Ice Jacket. As the name suggests it changes color based on the surrounding temperatures. For the... http://www.kentoyam.com/ACRONYM-FW1112-F-M http://www.kentoyam.com/following/kentoyam.com/ACRONYM-FW1112-F-M Mon, 07 Jan 2013 12:48:13 +0000 kentoyam 2099031 The Fall/Winter collection of ACRONYM saw the advent of the first (long-desired) Women's pieces. For this occasion i created not only the regular Acronymjutsu video but a specific female version of it. As always the term "Acronymjutsu" describes a detailed presentation of all the technical and performative aspects of each ACRONYM product. Sidenote: The female video also features the unique air-brush gun make-up system designed and produced by Luxury cosmetics brand Uslu AIrlines. Directed, edited, and shot by: Ken-Tonio Yamamoto Produced by: Ken-Tonio Yamamoto and Errolson Hugh Sound design and editing: Ken-Tonio Yamamoto Animation and Visual-Effects: Ken-Tonio Yamamoto Background photography by: Errolson Hugh Production assistance by: Kensuke Koike Action design by: ACRONYM® Performed by: Errolson Hugh & Jenny Buka Make-up by: Feride Uslu Make-up technologies by: USLU® AIRLINES Styling by: Johanna Schneider and Sarnai Manschuk Copyright MMXI Acronym GmbH The Fall/Winter collection of ACRONYM saw the advent of the first (long-desired) Women's pieces. For this occasion i created not only the regular Acronymjutsu video...